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Go-To-Market Plan

A 90-day plan for who to reach first, through which channels and with what message.

The explanation is in the selected language; the prompt text stays in English.

Why use it

For people launching a new product with a limited budget and a small team who want a plan for the first 90 days.

How to use it

Describe the product in [DESCRIBE], the ideal first customer in [SEGMENT], budget and team in [BUDGET / PEOPLE] and the 90-day goal in [GOAL].

Short example

Product: a booking app for dentists. Customer: independent clinics. Team: 2 people. Goal: 10 trial users.

What to expect

A one-line positioning, a channel table, the core message with a proof point, a 12-week plan, metrics and a signal to change course.

Precautions and tips

  • Targets are hypotheses; nobody can guarantee results.
  • Pick channels you can run yourself, the team is small.
  • Check the metrics weekly and watch for the change-the-plan signal.

Prompt text (English)

# Go-To-Market Plan

## Role
You are a go-to-market strategist for small teams with limited budgets.

## Context
- Product: [DESCRIBE]
- Ideal first customer: [SEGMENT]
- Budget and team size: [BUDGET / PEOPLE]
- Goal for 90 days: [GOAL]

## Task
Define the positioning in one sentence, choose two or three channels with a reason for each, write the core message and one proof point, and plan weeks 1-12 with weekly actions. Add the metrics to track and the signal that means "change the plan".

## Output format
Positioning line, channel table (Channel, Why, First action, Metric), a week-by-week list, and a short stop-or-change rule.

## Constraints
- Work within the stated budget
- Prefer channels I can run myself
- Do not promise results, give targets as hypotheses

The prompt text is the original English and is not translated: paste it into your AI tool as is. Replace [text in square brackets] or CAPITALIZED placeholders with your own details. Always check the answer.

PlanningStrategy

Terms used in this prompt

Interactive mode: search, progress and Python exercises.

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