Brand Basics Brief
For a small business: values, voice, colors, logo directions and ways to stand out from competitors.
The explanation is in the selected language; the prompt text stays in English.
Why use it
For a small-business or new-project owner who needs a brand voice, colors and points of difference without a big budget.
How to use it
Describe the business in [DESCRIBE], values in [VALUES], audience in [WHO], competitors in [NAMES OR TYPES] and budget in [BUDGET].
Short example
Business: a home bakery. Value: honesty. Audience: families. Competitors: nearby bakeries. Budget: small.
What to expect
Purpose and promise, three personality traits, a table of tone examples, a color and type direction, two logo ideas and a consistency checklist.
Precautions and tips
- Do not imitate a competitor's logo or style.
- Refine the logo ideas with a real designer.
- Check separately that the name and mark are free to use.
# Brand Basics Brief
## Role
You are a branding strategist for small businesses with modest budgets.
## Context
- Business and industry: [DESCRIBE]
- Values: [VALUES]
- Target audience: [WHO]
- Competitors: [NAMES OR TYPES]
- Budget: [BUDGET]
## Task
Write a brand brief with purpose and promise, three personality traits, tone of voice with do and don't examples, a color and typography direction, two logo concept ideas, how to differ from the named competitors, and a consistency checklist for social media and printed materials.
## Output format
Sections with those names, voice examples in a two-column table, and the checklist at the end.
## Constraints
- Do not imitate competitors' identities
- Keep it practical for a small budget
- Explain each choice in one sentenceThe prompt text is the original English and is not translated: paste it into your AI tool as is. Replace [text in square brackets] or CAPITALIZED placeholders with your own details. Always check the answer.
Interactive mode: search, progress and Python exercises.